FOR STORE OWNERS SCALING 10–100+ SKUs

50 SKUs. 3 VAs. 7 spreadsheets. Who's really running your store?

Helium 10 pulls your whole operation onto one screen: true net profit per SKU, PPC watched by AI through the night, alerts before problems become damage. You go back to being the operator — instead of the one being dragged along.

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Good morning 👋  ·  Saturday, Jul 113 items need attention
Revenue yesterday$4,812
Net profit yesterday$1,14723.8%
Average ACoS24.3%↓2.1
Orders168
Net profit, 30 days · all 52 SKUs
This morning · 07:45
Review 12 new AI bid suggestions
SKU B08-KT: 9 days of stock left — reorder
Assign VA to reply to 1★ review, order 208-551
⚠️Inventory alert: SKU B08-KT will run out in ~9 days at the current sales velocity.
SOUND FAMILIAR?

A typical day running your store

The bigger the store, the more crowded the screen — and every question still has to run through one person: you.

PPC-Q3-final(2).xlsx×
Restock-plan-v7.xlsx×
Seller Central — Case 4412×
Review-tracker.gsheet×
ACoS-this-month??.xlsx×
Inbox1×
REAL-profit-v3-FINAL.xlsx×
#SKU / CampaignSpendACoSProfit?
1B07-YGM yoga mat pro$212.4019.2%
2B08-KT kettle 1.7L$388.1061.7%#REF!
3B09-LX led strip 5m$97.5524.0%
4B06-CHR ergonomic chair$451.0044.9%#DIV/0!
5B10-PLW memory foam pillow$120.7528.3%
6B11-BTL insulated bottle$88.2021.8%
7B12-ORG drawer organizer$64.9035.1%
09:12
📈 Yesterday's ACoS: +38% vs. weekly average
VA Mia: Boss, SKU B08-KT is almost out of stock — how many should I reorder?
VA Joy: "yoga mat non slip" bid is at $1.20 — what should I set it to?
VA Ana: customer on order 208-551 is threatening a 1★ — how do I handle it? 😥

It's not that you lack skill. You're missing a system — so every question still has to go through you.

3 SILENT GAPS

The faster you scale, the wider these three gaps grow

2:00 AM

PPC with nobody watching

Campaigns keep running while you sleep. One bad bid can quietly burn a week of budget — before you even open the file.

Hurts most when ads > $5K/mo
?

Net profit in the dark

Revenue you see every day. But after FBA fees, returns, PPC, promos… true profit is a month-end guess at best.

Your most important number — and your blurriest
1 NIGHT

Risks that don't knock first

A hijacker takes your Buy Box, stock runs out, a 1-star review lands — each one only needs a single night. And your spreadsheet can't shout.

You find out after the damage is done
SEE IT IN ACTION

15 minutes every morning — for what used to eat 3 hours

A typical morning routine on Helium 10, instead of bouncing between 7 different tools.

Profits · YesterdayLIVE
SKUNet profitMargin
B07-YGM yoga mat pro$40231%
B10-PLW memory foam pillow$28726%
B09-LX led strip 5m$17419%
B08-KT kettle 1.7L−$63−8%
Whole store · after every fee$1,14723.8%

One minute to know yesterday's profit — and which SKU is eating you alive

No more waiting for month-end bookkeeping.

  • Net profit per SKU after FBA fees, returns, PPC, promos — automatic, in real time.
  • Instantly exposes SKUs that "sell great but quietly lose money" — like the kettle in that table.
  • Pulls data straight from Seller Central — connect 2–10 accounts depending on plan.
Helium 10 Ads · Today's suggestions12 pending
"yoga mat non slip"$1.20→ $0.86Apply
"electric kettle glass"$2.05→ pauseApply
"led strip bedroom"$0.74→ $0.95Apply
+ 9 more…Review all

The AI proposes — you approve with one tap

Instead of hunting keyword by keyword through Excel.

  • Set your ACoS target — the AI suggests bid raises/cuts and pauses keywords that burn cash without converting.
  • Automation rules watch PPC 24/7 — including at 2:00 AM while you sleep.
  • Every change is logged — you know exactly why ACoS went down.
Alerts · This morning3 items
🛡️Buy Box secureOvernight hijacker scan: 52/52 listings clean.✓ Automated
📦B08-KT: ~9 days of stockBased on the last 7 days' sales velocity.→ VA Mia
New 1★ review · order 208-551Customer complains about a dented box.→ VA Ana

Trouble finds you — with an owner already assigned

You stop going out hunting for it.

  • Proactive alerts: hijackers, listing changes, inventory, bad reviews — 24/7.
  • Hand it straight to a VA in the same system — who does what, crystal clear.
  • You just approve the outcomes — 15 minutes, close the laptop, go do bigger things.

Simulated interface to illustrate the workflow — all numbers are examples.

4 PILLARS OF CONTROL

For every gap, one tool that plugs it

All 4 tools (plus 26+ more) live in one Helium 10 account. Start free trial →
PLUGS GAP #2 · PROFIT IN THE DARK

Profits — the truth about your margins, in real time

Every Amazon fee deducted automatically. You look at one number, and you can actually trust it.

Revenue
$48,230
Amazon/FBA fees
−$12,140
PPC spend
−$8,610
COGS + shipping
−$14,870
Net profit this month
$12,610
Answers the "?" above — per SKU, per marketplace, per day. Export a report for your accountant in one click.
PLUGS GAP #1 · PPC WITH NOBODY WATCHING

Helium 10 Ads — PPC watched 24/7, even at 2:00 AM

Set your ACoS target and the rules of the game. The AI tracks every keyword and only calls you when a decision is needed.

31%ACoS → TARGET 24%
Pause keywords with 0 orders after $15 spend
📉 Cut bids 15% when ACoS > 30% (3 days)
📈 Raise bids on slow climbers with healthy margin
Included in Diamond (2% of ad spend). Every change is logged so you can audit it.
PLUGS GAP #3 · SILENT RISKS

Alerts — hear trouble coming before it becomes damage

The system stands watch for you: every listing, every night, every unusual change.

🥷Possible hijacker · B07-YGMAn unknown seller just latched onto your listing — check the Buy Box now.2:14 AM
✏️Listing edited · B09-LXMain image changed without your approval.6:02 AM
📦Low inventory · B08-KT~9 days left at the current sales velocity.7:00 AM
Alerts push to email & app — you or a VA handle them by assignment. Nobody has to sit and watch.
MARKET CONTROL

Market Tracker — your eyes on the market & competitors

Who just entered your niche, how much share they're taking, which keywords you're losing — know before your sales dip.

Your market shareTop competitor
Case study: SnoozeShade used Market Tracker to expand internationally while defending its #1 spot in its niche.
BUILT FOR STORES WITH VAs

Don't replace your VAs.
Arm them.

Your VAs aren't the problem. They're just working blind: each one in their own Excel file, and every question queues up waiting for you to answer.

👥5 separate seats on the Diamond plan — each VA gets their own login, no more sharing your Seller Central password.
🔗10 Seller Central accounts connected in one place — sell on multiple marketplaces, still one screen.
📊VAs see the exact numbers you see — no more "wait for the boss to check the file and get back to you."
🧭Divide work by tool: PPC for one VA, listings for another, customer care driven by Alerts.
You go from "the person who answers every question" to "the person who approves decisions."
YOU · MASTER DASHBOARDReview & decide — 15 min/morning
MVA MiaInventory & restock
Reorder B08-KT
Reconcile new FBA batch
JVA JoyPPC & keywords
Apply 12 bid suggestions
Prune 0-order keywords
AVA AnaListings & customers
Reply to 1★ review
Fix B09-LX images
THE DIFFERENCE

Same store. Two ways to run it.

Time spent on ops
3–4 hoursevery day, scattered into the night
Net profit
A guessat month-end, after closing the books
PPC
Hand-tunedwhen you remember — or after money burned
Incidents
Last to knowafter customers complain, after stock runs out
Your role
Firefighterevery question lands on you
REAL SELLERS, REAL RESULTS

They took back control

🌿Nature's Pure Edge
"Ad spend used to be a black box. Now every dollar that goes into PPC, we know where it goes — and we decide with data instead of gut feeling."

A supplement brand scaling a multi-SKU catalog on Amazon: they use Profits to see true net profit per product, and Helium 10 Ads to control ad spend with rules instead of hand-tuning every campaign.

— Helium 10 case study · every store's results will differ
Many SKUsstill seeing profit per product, every day
Rule-based PPCad spend governed by rules, not gut feeling
1 dashboardinstead of stitching numbers together by hand
★★★★★

"…tracking data better — and the profit tool is eye opening."

AAaron H.Store owner · G2 review
★★★★★

"Adtomic PPC optimization is so fast — and you can work on every keyword from Adtomic analytics."

VVerified G2 userRetail · on Adtomic, now Helium 10 Ads
★★★★☆

"What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations."

FFilipe C.Digital marketing & e-commerce manager · G2

Quotes excerpted from public Helium 10 reviews on G2.com — full reviews at g2.com/products/helium-10/reviews.

0sellers worldwide trust it
0Amazon marketplaces supported
0tools in one account
0-daymoney-back guarantee
RUN THE NUMBERS

Is it worth it for your store? Do the math yourself.

Your store

Drag both sliders to your numbers — results update instantly.

Wasted PPC recovered (assumes 3% of spend)$300
Ops hours freed / month40 hrs
Value of those hours (≈ $6/hr VA rate)$240
Diamond plan cost (annual billing)−$279
Estimated net value / month+$261≈ 1.9× the cost
*Everything here is an illustrative assumption for a quick self-estimate (3% of ad spend recovered — a conservative figure; 20 base hours + 30 min/SKU/month saved; $6/hr VA rate). Not a promise of results — your real numbers depend on how you use it.
STRAIGHT TALK

The four things you're thinking right now

Answered the way two sellers talk to each other — no dancing around it.

"That's steep. $279–359 a month?"
Straight answerOne bad bid running for 5 nights can burn more than that. You're not buying "a tool" — you're buying every decision backed by data. And if it can't prove itself in 30 days, money back.
"I heard it takes 2–4 weeks to get good at it?"
The truthTo master all 30+ tools — yes. But your first week you only need Profits + Alerts — 15 minutes to connect and you know your true profit. The Freedom Ticket course is included with every plan; learn once, use it for the whole team.
"My VAs already handle everything."
That's exactly whyHaving VAs is the reason you need it: Diamond gives you 5 seats, so VAs work on the same data you see — no more "wait for the boss to check the file." The tool doesn't replace your VAs — it multiplies them.
"My spreadsheet still works fine."
A question backSheets are great at recording the past. But will yours wake you at 2:00 AM? Does it auto-deduct the FBA fee that just changed, or suggest bids? You need something that protects the present — not just documents the past.

A note from Jesse Under

Founder, Best AI Seller

I run Best AI Seller, where I stress-test the software serious e-commerce sellers rely on. Everything on this page comes from hands-on testing plus Helium 10's public materials — and I only recommend tools I'd run my own store on.

One honest caveat: if you're under ~10 SKUs, your spreadsheet is probably still enough. This page is for the stage where the chaos starts — when questions queue up faster than you can answer them.

— Jesse Under

PICK YOUR PLAN

Two plans — pick by scale stage

Doing $20K–$500K/month? That's exactly the range where Helium 10 recommends Diamond ($100K–$10M/year).

Platinum

Right when you're at 10–40 SKUs and still mostly hands-on.

$129$99/mo · billed yearly
or $129/mo, no commitment
  • All 30+ core tools: Profits, Alerts, Black Box, Cerebro, Listing Builder…
  • Connect 2 Seller Central accounts
  • Inventory management up to 40 SKUs
  • Freedom Ticket course included
  • 1 user — no seats for VAs yet
  • No Helium 10 Ads (AI PPC)
Try Platinum
RECOMMENDED FOR 10–100+ SKU STORES WITH VAs

Diamond

Built for 40–100+ SKU stores run with a team/VAs.

$359$279/mo · billed yearly
or $359/mo, no commitment
  • 5 users — you + your VA team, each with their own access
  • Helium 10 Ads — AI watching PPC 24/7 (2% of ad spend)
  • Connect 10 Seller Central accounts
  • Track 1,000 ASINs · inventory up to 500 SKUs
  • Everything in Platinum, with higher limits
Try Diamond →
🎁 Through the links on this page: 20% off for 6 months with code H2TM20  ·  or 10% off every month with code H2TM10 Staying past month 12? H2TM10 pays off more — run the numbers.
30-day money-back guarantee Cancel online anytime Upgrade / downgrade freely

List prices as of Jul 2026, subject to change — the exact price shows at Helium 10's checkout.

A 30-SECOND DECISION

Next month, you could still be guessing.
Or know exactly, to the dollar.

30 days is enough for Profits to expose the SKUs quietly losing money, and for Helium 10 Ads to cut the keywords burning cash for nothing. If it can't prove its value — you get your money back.

30-day money-back guarantee · Cancel online anytime · No long-term commitment

FAQ

What sellers ask right before they click

Yes. Helium 10 supports 21 Amazon marketplaces plus Walmart (and TikTok Shop). Platinum connects 2 Seller Central accounts, Diamond connects 10 — all feeding one dashboard.

About 15 minutes: connect Seller Central → Profits shows your true net profit. Mastering the full 30+ tool suite takes 2–4 weeks — the Freedom Ticket course (included with every plan) walks you through it, and one person learning it covers the whole team.

Yes — and they should. Diamond includes 5 separate seats: each VA gets their own login, so you never share your Seller Central password. VAs see exactly the data you see and work their assigned lane.

Three things a sheet can't do: auto-update every fee and order in real time, proactively alert you to anomalies (hijackers, inventory, reviews), and propose actions (PPC bids) for you to approve. Sheets document the past — a system protects the present.

If it's not for you within the first 30 days, contact them to cancel and get refunded under Helium 10's refund policy (check the current terms when you sign up). You can also cancel online anytime — no retention phone call required.

Click any button on this page → land on Helium 10's signup → enter H2TM20 (20% off for 6 months) or H2TM10 (10% off every month) at checkout — the discount shows before you confirm. Pick one: H2TM20 wins for the first year, H2TM10 wins if you stay past month 12. The final price is always the one on the official checkout page.

Start free trial — 30-day guarantee